Visual identity, campaign and packaging design
By updating the visual identity, streamline the brand concept and create an intuitive service we want to make Sodastream a natural item in every kitchen across Sweden. The idea is to highlight the bubbles and make them a symbol for the sensation of drinking carbonated water made with a Sodastreamer. The bubbles are a central part of all communication and advertising and creates a strong brand recognition. The new visual identity is launched together with a campaign where three new flavors will be released. The work was a Graduation project for the education Graphic Designer/Technician at Brobygrafiska and was made with Pelle Evertsson and Filip Lööv.