helt nytt för någon annan
The fictional advertising campaign "Helt nytt för någon annan" (Brand new to someone else) was made for Blocket, a Swedish marketplace where you can buy and sell second hand products. The purpose of the campaign was to inspire people who normally don't buy second hand to do so.
The campaign consisted of three situations where you normally buy someone a gift; birthday, Christmas and graduation. The work was a collaboration with Lovisa Björnsdotter och Linn Creuzer. I was responsible for the birthday part of the campaign.